Our Instructors
Jelly Academy is proud to have industry leaders in digital marketing teaching our students. All of our instructors are practitioners in their field of expertise, living and breathing the tools, strategies and concepts they teach everyday.
Digital Ads and Analytics
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Digital Ads Instructor
Emily is an experienced Marketing Strategist, Content Marketer and Business School Instructor. At her agency, Emily and her team helps growing brands scale faster and effectively. With over a decade of experience, Emily is passionate about sharing her knowledge with growing marketers.
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Google Analytics Instructor
Cheryl has over 5 years of marketing experience, specializing in digital marketing including SEM, SEO and social media management. Passionate about everything digital, she finds herself volunteering at the BCAMA when she isn’t strategizing advertising tactics or teaching our cohorts.
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Digital Ads and Analytics Instructor
Rowan is a digital ads specialist, having worked in PPC and social ads for the last 9 years. His experience spans luxury international travel clients like Scenic Cruises and Hilton Hotels, eCommerce clients such as Ralph Lauren.
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Raymond is a digital marketing executive with over 12 years of digital marketing experience. His experience spans agency and corporate from start ups to enterprise. He also educates, consults and speaking engagements on topics such as digital marketing, marketplaces and Ecommerce.
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Scott is a marketing professional, engineer, and an entrepreneur. When not running his SEO agency, Authority Factors, he uses his digital marketing knowledge to build and grow a portfolio of 80+ websites and local service-based businesses.
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Alex is a digital marketing Swiss army knife with a passion for SEO. Since 2003, working on both the agency and client side, he has helped over 100 clients drive the right people from search engines to websites. Alex has instructed at universities in Europe and North America, ran master classes, coached teams at startups, and mentored entrepreneurs. Clients and students alike appreciate his honest and straightforward approach, technical knowledge, and customized approach to every customer and class.
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Kasey LOVES all things marketing analytics and data. With over 15 years of experience leading marketing and growth teams, Kasey specializes in RevOps (Revenue Operations), and brings growth and metrics together to help her clients succeed. A tech and spreadsheet nerd at heart, she focuses on bringing marketing campaigns to life with the data to back it up. Passionate about mentorship and teaching, Kasey has led courses on Digital Marketing, Marketing Operations, and Analytics, and is excited to be a part of the Jelly team of Instructors for all things Marketing Analytics and Decision Making!
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Digital Ads and Analytics Instructor
Warren has 13+ years of experience in marketing. His expertise crosses many facets of brand and digital marketing, including brand strategy, web design, content strategy, copywriting, SEO, analytics, online paid ads, CRO, funnels, and more. In 2018, he co-founded Ollo Metrics and has helped dozens of clients achieve unprecedented success in digital marketing.
Search Engine Optimization
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SEO Instructor
Warren has 13+ years of experience in marketing. His expertise crosses many facets of brand and digital marketing, including brand strategy, web design, content strategy, copywriting, SEO, analytics, online paid ads, CRO, funnels, and more. In 2018, he co-founded Ollo Metrics and has helped dozens of clients achieve unprecedented success in digital marketing.
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SEO Instructor
Jason has a background in technical and creative digital marketing and his creative flair and enthusiasm brings a unique perspective to the SEO course lessons. He has a strong passion for understanding customer behaviour and implementing growth-driven strategies to help businesses reach their goals.
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SEO Instructor
April is an accomplished SEO expert currently leading technical SEO in-house. She has experience working on both content and technical SEO for small businesses and large enterprise sites while at a SEO agency. She is passionate about analyzing and reporting on organic traffic metrics to identify growth opportunities.
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SEO Instructor
Mhairi (pronounced “va-ri”) is passionate about using digital marketing in unique ways to help businesses scale and grow.
As the founder of Out-Smarts Marketing, she was an early adopter of digital marketing in Vancouver. After getting a formal education in commerce, business, and traditional marketing, she expanded her knowledge through hands-on experience and continually updates her skills on the latest platforms and strategies. Mhairi enjoys helping business owners understand digital marketing and seeing them succeed. Outside of work, she can be found biking in the rain, swimming, practising yoga, fermenting “weird” foods, and visiting ancient megaliths.
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Raymond is a digital marketing executive with over 12 years of digital marketing experience. His experience spans agency and corporate from start ups to enterprise. He also educates, consults and speaking engagements on topics such as digital marketing, marketplaces and Ecommerce.
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Scott is a marketing professional, engineer, and an entrepreneur. When not running his SEO agency, Authority Factors, he uses his digital marketing knowledge to build and grow a portfolio of 80+ websites and local service-based businesses.
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Alex is a digital marketing Swiss army knife with a passion for SEO. Since 2003, working on both the agency and client side, he has helped over 100 clients drive the right people from search engines to websites. Alex has instructed at universities in Europe and North America, ran master classes, coached teams at startups, and mentored entrepreneurs. Clients and students alike appreciate his honest and straightforward approach, technical knowledge, and customized approach to every customer and class.
Email Marketing & Automation
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Email Marketing Instructor
Kelly Rusk is a highly sought-after expert in her field. Formally trained in public relations, she brings nearly 20 years of progressive experience in digital marketing, communications strategy, training, and skills development. As the founder of a thriving digital practice and industry expert, she has participated in events across Canada and the US as a featured speaker. Kelly understands and directs modern marketing strategies that perform. This includes client training and skills development, allowing for direct collaboration that enables them to find the best marketing solutions for their business.
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Khalil Guliwala is an epidemiologist-turned-marketer. He specializes in using data, CRMs, and digital marketing to inspire customer loyalty. He is also a journalist and public speaker, and believes that life is too short to have it wasted by bad marketing. Get more from Khalil by following him on LinkedIn.
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Email Marketing Instructor
Naomi is an award-winning Email Marketer with 7 years of experience working in the B2B and SaaS space. She works with small and medium-sized businesses to implement best practices, personalize their email programs, and drive engagement. She frequently presents at conferences and on webinars about Email and Lifecycle Marketing topics.
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Raymond is a digital marketing executive with over 12 years of digital marketing experience. His experience spans agency and corporate from start ups to enterprise. He also educates, consults and speaking engagements on topics such as digital marketing, marketplaces and Ecommerce.
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Kasey LOVES all things marketing analytics and data. With over 15 years of experience leading marketing and growth teams, Kasey specializes in RevOps (Revenue Operations), and brings growth and metrics together to help her clients succeed. A tech and spreadsheet nerd at heart, she focuses on bringing marketing campaigns to life with the data to back it up. Passionate about mentorship and teaching, Kasey has led courses on Digital Marketing, Marketing Operations, and Analytics, and is excited to be a part of the Jelly team of Instructors for all things Marketing Analytics and Decision Making!
Public Relations and Social Media
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Social Media Instructor
For over twelve years, Deanna has supported small business owners, entrepreneurs and Indigenous communities in her social media strategy consulting practice. She brings her animated personality and cellular passion for the world of digital and loves building meaningful connections to everything she does, especially as an instructor of Social Media with Jelly Academy.
As Social Media + Digital Strategy Manager for Indigenous Tourism BC, she leads the charge in digital storytelling about the province’s rich Indigenous past and present, creating a future of empowered Indigenous economies and informed tourists who feel more connected to the roots of the province as they experience it through travel.
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Public Relations Instructor
William has spent over a decade in marketing, public relations and media. As a strategist and writer, he led communications at a provincial crown agency, started and sold a media property, and had his work published in The Globe & Mail, Maclean’s, and Billboard, among many other publications. He’s inspired by the power of a compelling story and its ability to bring people together. He studied politics and elections at Carleton University and then public relations at the University of Toronto.
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Public Relations Instructor
With over 15 years of experience, Kylie is a communications and marketing expert who has worked both in agency and in-house for Fortune 500 brands. She is the co-author of Canadian PR for the Real World, a public relations textbook used in over 30 universities and colleges. She is currently completing a PhD at KTH Royal Institute in Stockholm, with a focus in Influencer Marketing.
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Public Relations Instructor
Ben is a communications professional on paper, but a relationship builder at heart. In another life he imagined himself on the conductor's podium of large orchestras or shooting movies in Hollywood. Somewhere on the way, he fell in love with storytelling – believing communications has the power to create inclusive, generous, and responsible communities. Ben is Canada’s first self-identified Indigenous certified Communication Management Professional (CMP). He has 10 years of work experience with a focus on strategic communication planning and management.
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Social Media Instructor
Emily is an experienced Marketing Strategist, Content Marketer and Business School Instructor. At her agency, Emily and her team helps growing brands scale faster and effectively. With over a decade of experience, Emily is passionate about sharing her knowledge with growing marketers.
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Public Relations Instructor
Jo founded Not Your Average Jo Communications with integrity and creativity as her North Star. Born into a family of entrepreneurs, she grew up learning from the best pitch man in the business – her father, an award-winning Meětis businessman who received the first Aboriginal Business Lifetime Achievement Award from Canadian Council for Aboriginal Business.
Jo’s experience working with the media is varied, vast and spans 25+ years. Her first (and last) jobs were as a press secretary for well-known politicians, her work has also included a stint in a Beverly Hills tech P.R. agency, and as an on-site media spokesperson during disasters like the 9/11 tragedy in NYC among others.
Jo has a pulse on what the media truly cares about, and an uncanny knack for crafting stories that will resonate with reporters and audiences alike. Everyday Jo’s hustling, looking for angles and opportunities for her clients to build their brands and reputations.
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Founder, PR and Social Media Instructor
Darian Kovacs is the Indigenous founder of Vancouver based SEO company Jelly Digital Marketing & PR and digital marketing course Jelly Academy. He brings 15 years of marketing experience and a passion for education, and creativity. Darian has taught Marketing Management at the Post-Secondary level and has spent years developing marketing training and curriculums for various Youth and Young Adult programs across North America. He has also led webinars and training sessions for over 8000 people through various associations, events and educational institutes.
Growth Marketing
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Kasey LOVES all things marketing analytics and data. With over 15 years of experience leading marketing and growth teams, Kasey specializes in RevOps (Revenue Operations), and brings growth and metrics together to help her clients succeed. A tech and spreadsheet nerd at heart, she focuses on bringing marketing campaigns to life with the data to back it up. Passionate about mentorship and teaching, Kasey has led courses on Digital Marketing, Marketing Operations, and Analytics, and is excited to be a part of the Jelly team of Instructors for all things Marketing Analytics and Decision Making!
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Raymond is a digital marketing executive with over 12 years of digital marketing experience. His experience spans agency and corporate from start ups to enterprise. He also educates, consults and speaking engagements on topics such as digital marketing, marketplaces and Ecommerce.